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Stunting (broadcasting)
In radio broadcasting, stunting occurs when a station abruptly airs content that is seemingly uncharacteristic compared to what they normally play. The tactic is commonly used when a station is about to undergo a major change (such as a change in format, branding, frequency, ownership or management, or even the acquisition of a high-profile program or personality), or simply as a prank on listeners and rival broadcasters (e.g. a temporary April Fools' Day stunt that does not involve an on-air change); either way, stunting is intended as a way to generate a greater amount of media publicity and audience attention to the station, by virtue of its shock value, than a straightforward format change could provide. Depending on the station's situation and its management's preference, stunt formats can last anywhere from a few minutes to several weeks before the permanent change is launched.
==Types of radio stunting and noted examples==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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